White Day History and Traditions
- Launched in 1965 by a Japanese marshmallow company
- Initially called Marshmallow Day
- Later renamed White Day, referencing the color of marshmallows
- Celebrated on March 14th, one month after Valentine’s Day
- Tradition: men give gifts, especially white chocolates or marshmallows, to women who gave them Valentine’s Day gifts
White Day has evolved to include various gifts, such as candies, flowers, and jewelry, in addition to marshmallows and chocolates. It’s become a popular holiday in many Asian countries, promoting reciprocal gift-giving and affection.
